Stop wasting hours looking for the right LinkedIn® logo! Here are the LinkedIn® logos and icons to download for free, in high quality and in PNG format.
LinkedIn® logo: download the official LinkedIn® logos for free
Before we begin, we would like to remind you that we are not affiliated with LinkedIn® Corporation. We are an independent organization. Our aim here is to bring you value and to give you the keys to understanding and making the best use of the LinkedIn® logo. We are only a messenger here, making your task easier.
Be sure to follow the official LinkedIn® guidelines!
To save the image, right-click it, then click “Save image as” and finally select the folder on your computer where you want to save it.
The LinkedIn® logo in PNG: color
The LinkedIn® logo in PNG: black
And the LinkedIn® logo in PNG: white
Note: the black and white logos should only be used on black-and-white layouts (see the guidelines here).
The LinkedIn® “In” icon logo in PNG: color
Sources here.
The origins of the LinkedIn® logo
LinkedIn® has a well-established visual identity that contributes greatly to its fame. In fact, in 20 years, the LinkedIn® logo has always kept its main features, and only a few details have been updated. More than a graphic representation, LinkedIn® has turned it into a real commercial and marketing asset.
When you hear “LinkedIn®”, you probably think of its famous blue and white emblem. But do you know its history? Do you know why the LinkedIn® logo has these colors? Discover the origin of its logo and what it is for!
Created in 2003 by Reid Hoffman and 4 other computer engineers, LinkedIn® is now the world’s leading B2B (professional-to-professional) social network, as it brings together 750 million users to date. It is based on the principle of social networking, that is, developing your connections by using your network in order to reach a professional goal.
The principle of LinkedIn® is to build your own professional network based on the connections you already have. To gain connections, a connection request from you or from the other person must be accepted. On LinkedIn®, it is not about inviting users to be your friends: it is about connecting with contacts in a professional setting.
1. The overall design of the logo
Since its launch, the social platform has always had a sober, smart visual identity that aims to convey seriousness. This immediately creates a studious, almost rigid atmosphere that reflects its line of conduct: being a social network that connects businesses with each other according to how well they know each other. Indeed, LinkedIn® is a tool that makes it possible, for example, to recruit new talent, notably thanks to searching by skill.
The design of this logo is simple and clean: it gets straight to the point without any particular embellishment. You can sense that the creators of this visual identity wanted to create something easy to remember that is a direct extension of the website itself. It is a logo whose appearance is fully consistent with the brand’s values and foundations.
2. The meaning of its name
The full LinkedIn® logo is made up of two words: “linked” and “in”. The founders of LinkedIn® have never shared any particular information about the choice of text, colors and layout of their icon; however, it is easy to guess the meaning of this expression.
Networking is the foundation of LinkedIn®. The principle is precisely to make the most of your connections in order to progress professionally, so it is not surprising to find the word “link” on the official emblem. The expression “linked in” can therefore mean “linked in this professional network” or “linked in the professional world”. That, at any rate, is the big idea.
In addition, the name “LinkedIn®” seems joined together, because only a thin space separates the two words, which seem to form one. This layout reinforces the platform’s motto, which is based on connection.
However, the word “in” is highlighted to represent the brand when “Linked in” cannot be displayed in full. It is the core of the logo, because it is always present, unlike “linked”.
3. The colors of the LinkedIn® logo
The palette of the LinkedIn® emblem is relatively understated. Blue, white and black are the only 3 colors that adorn it.
- Blue: a symbol of intelligence, innovative vision and also practicality, it is widely used. This is the case, for example, with the Facebook™ and Twitter™ icons, while Snapchat™, which is more fun and laid-back, has adopted yellow.
- White: it is optional and has no particular significance.
- Black: it has no deep meaning either. It is there to contrast with the rest and ensure good visibility while remaining neutral.
LinkedIn® blue is so famous that it has its own shade, LinkedIn Blue (#0077B5). However, it seems that blue was chosen because Reid Hoffman, one of the company’s founders, drew inspiration from the logo of PayPal, where he was a senior executive at the time.
The evolution of the LinkedIn® logo
Since the business was launched in 2003, the logo has not changed much. This visual stability conveys the image of a balanced company built on solid foundations, as well as an impression of careful thought.
1. The first LinkedIn® logo, from 2003 to 2011
For the first version of the LinkedIn logo, 3 colors were chosen: black, white and blue. The word “Linked” stands out because it is colored black. The “in”, for its part, already stands out clearly as an icon in its own right, which can be used on its own. The blue box it sits in follows the marketing guidelines for a logo. In fact, on your LinkedIn® account, only the “in” appears at the top left. The two parts are distinct, and yet they are so close that they seem joined together. The typeface is simple, effective and straightforward.
A brand’s first logo is often reworked quickly, but here it stayed with LinkedIn® for the first 8 years of its existence.
2. The evolution of the emblem from 2011 to 2019
In 2019, the second version of the logo was introduced when LinkedIn® went public on the New York Stock Exchange. There were few changes: only the typeface was slightly reworked to make it more legible. The “e” was redesigned, and the “l”, the “k” and the “d” were made taller and longer. The color palette was kept.
3. The 2019 update of the LinkedIn® logo
In 2016, Microsoft acquired the company, and 3 years later the logo underwent one of the biggest changes in its history: it became entirely blue! This new look is better suited to the format of social networks. The LinkedIn Blue color and the typeface were kept.
Using the LinkedIn® logo on your resume
You can add the web address of your LinkedIn® profile to a paper or digital resume. This allows recruiters to learn more about your skills and to discover more of the qualities of their potential new hire. Indeed, resumes do not always make it possible to show all of your experience and projects. Adding a link to your LinkedIn® profile can also be a way to present yourself as fully as possible and to show your talents to your future new boss.
To do this, you can find the official LinkedIn® icons available for download here in PNG format, or some sites and apps offer royalty-free images that include the LinkedIn® logo. Most of their products are free, even though the site also offers media for sale. In addition, the background of the icons is transparent, which lets you insert them cleanly into your resume.
To insert the icon into your resume, nothing could be simpler:
- Download it from our site (right-click and “Save image as”) or from this link, and find it directly in your mailbox or in your files;
- Open your document, then click “Insert image”;
- Select your logo in PNG format;
- Finally, adjust its size and position.
Are you looking for a job? For a new career opportunity? A good-looking, up-to-date and effective resume is an essential part of your search. Download a highly visual resume template that recruiters appreciate here.
LinkedIn® logo: in conclusion
- The design of this icon is understated. It aims for seriousness and professionalism.
- The logo has a rather quiet history, as it has undergone very few changes. The typeface, the color palette and the slogan have remained the same. Only a few slight changes have been made for practical reasons.
- The famous blue color has been there since LinkedIn® was launched. Today, it is even the only shade in the emblem.
- It is common to put the link to your LinkedIn® profile on your resume, so that you can keep the resume short while inviting recruiters to discover all of your skills. Indeed, LinkedIn® lets you show your qualities, experience and projects in a professional setting.
LinkedIn® logo: a summary in 4 questions
What does the LinkedIn® logo mean?
The logo is made up of two words meaning “linked” and “in”. The idea of a link is therefore predominant; in fact, the two words are placed so close together that they seem to merge into a single word. This is because the LinkedIn® social network is based on links called connections. The goal is to create and develop our professional network through the links we maintain with our network. Thanks to them, we build new relationships based on professional affinities.
Why is the LinkedIn® emblem blue?
Since 2019, the LinkedIn® icon has been entirely blue, but this has not always been the case. Indeed, from 2003 to 2019, it was displayed in black, blue and white. Blue is a color that suggests innovation, the future and intelligence. However, it seems that this color was chosen because Reid Hoffman, one of the network’s founders, was a senior executive at PayPal when the logo was designed. And PayPal favors an all-blue logo.
How do you find your LinkedIn® profile URL?
Finding the web address of your LinkedIn® profile is fairly simple.
- On a desktop computer, just go to your profile and copy the URL from the browser.
- In the app, tap your profile photo, then go to the “View profile” section.
- Scroll down your page to the “Contact info” section. Your web address is listed under “Your profile”.
How do you mention LinkedIn® on your resume?
To mention LinkedIn® on your resume, use your profile URL and the official icon. To do this, simply copy and paste your personal web address into the “contact details” section of your resume.
You can customize it to get a cleaner, neater result. To do this, go to your LinkedIn® profile on a computer. At the top right, select the “Edit public profile & URL” link. Then it is up to you! Delete the numbers and letters and keep only your first and last name.
Disclaimer
This article, like the company Proinfluent™, is neither owned by nor affiliated with LinkedIn Corporation. The logos used to illustrate this content are symbols of the registered trademark LinkedIn®. Proinfluent™ is an independent company that shares information about LinkedIn® to help people use it better.
Sources: LinkedIn®, Logo-Marque.
