The social network has developed 4 LinkedIn Premium subscription plans. So how do you get the most out of LinkedIn? Which LinkedIn plan for which use, and at what price? I break down these offers for you.
LinkedIn has existed since 2003 and today has more than 610 million users, including 16 million in France. (See also: LinkedIn key figures and who uses LinkedIn?)
With 200,000 people signing up for the network every day, LinkedIn has become THE leading professional platform.
Today, thanks to the widespread use of the internet and social media, looking for a job is done in a completely different way than it used to be.
One third of professionals are on LinkedIn. That is why it has become essential to have an online presence and a digital identity to develop your career and get noticed more easily by recruiters.
Source: C marketing
As you will have gathered, with such figures and so many people on LinkedIn, you have the opportunity to build a great many professional relationships and thus grow your network.
Today, you should not sell your degrees or your experience, but your skills and your main strengths, just as a company sells its brand.
Attracting recruiters’ attention no longer depends on a rock-solid resume, but on the way we communicate about it and about ourselves.
Admittedly, learning to sell yourself takes time and energy, but you cannot avoid it if you want to succeed.
However, there is a method that can save you time and multiply your chances of landing contracts.
LinkedIn Premium: price
LinkedIn Premium price: LinkedIn Premium subscriptions range from €24.78/month for the Premium Career plan to €109.08/month for Recruiter Lite. Click to see the detailed LinkedIn Premium prices.
LinkedIn Premium: should you invest in a subscription? The answer on video
Which of the 4 LinkedIn Premium plans should you choose?
As on other social networks such as Facebook or Twitter, signing up for LinkedIn is completely free.
That said, to benefit from all the features the platform offers, you will need to subscribe to one of the LinkedIn Premium plans.
Many professionals wonder whether they would benefit from a LinkedIn Premium account or whether the free account is enough for them.
To find out, it is worth looking at your profile and your needs, and measuring your activity on LinkedIn.
If you spend only a little time on LinkedIn, you will not need a LinkedIn Premium subscription.
Conversely, if you understand how important a LinkedIn account is for your professional career and you spend time trying to attract the attention of your target audience in search of new professional opportunities, it is worth looking at the different types of subscriptions offered on LinkedIn.
LinkedIn offers 4 different types of LinkedIn Premium subscriptions so that you can choose the one that best matches your type of profile.
1. LinkedIn Premium Career subscription: benefits
LinkedIn Premium Career subscription: to multiply your chances of being hired
According to a LinkedIn study, job seekers with a LinkedIn Premium account double their chances of being hired. When you take out a Premium account, you are automatically placed at the top of the list among all the applications an employer receives. This is an excellent way to stand out from the others. Taking out a LinkedIn Premium Career subscription would maximize your chances of gaining more visibility to attract recruiters’ attention.
However, it doesn’t have to be, as my customers and my network haven’t really seen a difference, so I don’t necessarily recommend it.
LinkedIn Premium Career: the price
The LinkedIn Premium Career subscription is the cheapest Premium account. Its price is €29.74/month with monthly billing and €24.78 per month with annual billing. This LinkedIn Premium subscription is aimed especially at job seekers.
Should you invest in a LinkedIn Premium Career account? Here is my opinion.
If you are very actively looking for a job, you are short on time and you have the money for it, then yes, why not.
The best thing is to try the Premium subscription for free, so you can form your own opinion.
If not, and in all other cases, I recommend that you take my online training to find a job with LinkedIn in (only) 1 hour a day! With this training, you will learn everything you need to know to find a job with LinkedIn today, including tips and advice unknown to 99% of users! With this online training, you will get up to 10 times more job opportunities and 40 times more visibility! You don’t believe it? Read the testimonials…
Also, for the price of a mojito, invest instead in a resume that will help you get job interviews here.
See also: Talent: how to get recruited through LinkedIn?
2. LinkedIn Premium Business subscription: benefits
LinkedIn Premium Business subscription: to help develop your business
Subscribing to a LinkedIn Business Plus account gives you much more visibility. On average, LinkedIn records six times more visits to a LinkedIn Premium Business account than to a free account. A Premium account will allow you to widen and grow your network a little faster. It is ideal for business owners who want to contact people.
LinkedIn Premium Business: the price
LinkedIn Premium Business costs €44.62/month with annual billing and €54.54 with monthly billing. This subscription is designed to meet professionals’ needs in developing their business and marketing, but it is not suited to effective prospecting.
My opinion of the LinkedIn Premium Business subscription
If you want to prospect or do LinkedIn social selling, don’t waste time with this offer. Go straight for the real prospecting machine: LinkedIn Sales Navigator.
3. LinkedIn Sales Navigator Professional subscription: benefits
LinkedIn Sales Navigator Professional subscription: the real prospecting machine.
Now we are entering a whole other dimension. The number one goal of this LinkedIn Sales Navigator offer is to help you multiply your sales opportunities. This offer is intended for B2B companies that want to prospect (at scale).
LinkedIn Sales Navigator: the price
Build lead lists, save them to follow all their news, access exclusive business information on companies and many other benefits, for €59.59/month with annual billing or €74.36 per month with no commitment.
LinkedIn Sales Navigator: my opinion
If you want to prospect, follow your prospects and no longer be held back by limits on messages or profile views, then this offer is for you! What is more, you can connect Sales Navigator to your customer relationship management (CRM) software.
So it is a good investment if you want to make LinkedIn your source of B2B prospects.
Remember that a few years ago you had to pay, sometimes a lot, to buy lists of phone numbers or emails that were not necessarily up to date. Today you can access the world’s most up-to-date database of professionals, track your prospects and contact them… for only €59 a month!
Not convinced? Try it free for 30 days.
But in that case, don’t forget to cancel your LinkedIn Premium subscription.
Already a user? Share your experience in the comments at the bottom of the article.
Read: everything you need to know about LinkedIn Sales Navigator.
This is the offer I recommend to anyone who wants to do social selling with LinkedIn on a small volume of prospects.
But be careful: it will take time… Time that is precious when you are an entrepreneur or a salesperson.
That is why I recommend instead that you opt for Prospection Intelligente© (Smart Prospecting), a concept I invented. With Prospection Intelligente©, you automate a large part of your LinkedIn prospecting steps so that you can focus on answering requests from your prospects!
Magic? Almost, since you will be able to contact thousands of target prospects, in a personalized way… Something humanly impossible without it, even with LinkedIn Sales Navigator!
Imagine the time and money you will save…
To find out more, let’s talk on the phone. Book a time slot in my calendar by clicking here.
Honestly, I insist: if you want to see your business reach a whole new level, stop searching and wasting time. Follow my method that works, and you will thank me, as my clients already do.
Book a quick appointment with Yannick BOUISSIERE!
See also:
4. LinkedIn Recruiter Lite subscription: benefits
LinkedIn Recruiter Lite subscription: to recruit the best talent
LinkedIn’s Recruiter Lite meets recruiters’ human resources needs. You will be able to select the best candidates on your list using LinkedIn Premium search filters and follow all their news. It is the ideal offer for recruiters looking to find new talent.
The price of LinkedIn Recruiter Lite
The “Premium Recruiter Lite” subscription, for its part, is the most expensive LinkedIn Premium subscription, at €89.25/month with annual billing or €109.08 per month.
What is a LinkedIn Premium account for?
As you will have gathered, the choice of a LinkedIn Premium account depends on your profile and your needs. At the two extremes are job seekers and recruiters. If you are neither looking for job opportunities nor a recruiter, stick with a free LinkedIn account, or if you want to prospect, opt for a LinkedIn Premium “Sales Navigator” account.
A LinkedIn Premium account gives you features that are not available with a free account. What are the real benefits of this offer?
Contact people in your target audience directly
You can contact a recruiter or a professional directly using InMails (LinkedIn private messages). This feature is useful when you do not have the contact details of the person or company you want to contact.
On LinkedIn, you can access the contact details of everyone you are connected with under “Contact info”, just below their cover photo.
This feature is therefore essential if you want to contact someone who is not part of your network and you do not want to wait for them to accept your invitation before you can send them a message.
Display your LinkedIn Premium badge
To show other users that you have a Premium account.
See who viewed your profile
Unlike the free account, which lets you see your last 5 visitors, LinkedIn Premium lets you see everyone who viewed your profile in the last 90 days, even if you are in anonymous mode.
Be contacted directly
One of the Premium features lets internet users contact you directly thanks to the “openlink” status, which you need to activate.
Job seekers: be at the top of the candidate list
If you apply for a job, your application will appear at the top of those the recruiter sees, which is an excellent way to get noticed more easily, especially when they are dealing with many other applications. According to a LinkedIn study, this doubles your chances of being hired.
Salespeople: follow your prospects
So that you can respond to their news or follow their progress through the buying cycle.
Recruiters: follow and manage candidates
Access an interface to follow your talent pool and run highly targeted searches.
How do you subscribe to LinkedIn Premium?
It is quick and easy: you can become a LinkedIn Premium user in just a few clicks.
Once you are logged in to your account on LinkedIn, select “become a Premium member”, and choose the LinkedIn Premium Career subscription.
Once you have selected the LinkedIn Premium offer, you can pay by credit card, PayPal or Mister Cash.
Note that payment is made in one go, not in monthly installments. The price will depend on the length of the plan you subscribed to.
LinkedIn Premium: in conclusion
Once you have defined your profile and set your goals, you will be able to tell whether a Premium offer is worthwhile for you, or not.
If you are a job seeker, you will want to maximize your chances, and the Premium offer can help you do so.
Greater visibility, twice the chance of being hired, the ability to contact recruiters directly, etc. The benefits are many.
Salespeople and entrepreneurs, the LinkedIn Sales Navigator offer may interest you, especially since it removes the limits on viewing pages and profiles. It is up to you to decide.
In any case, having a LinkedIn Premium account is good, but it is truly useless if:
- You have never reached LinkedIn’s limits.
- You have not felt frustrated with a free account.
- You do not prospect and/or do not have a CRM.
- You do not recruit regularly.
- Your profile is not optimized. Yes, really: you have to start with the basics, which you can discover here: the 10 secrets of an effective LinkedIn profile and the essential settings you need to know.
Do you have questions? Are you stuck? Would you like support on LinkedIn? Discover my LinkedIn coaching and LinkedIn training solutions.
